Web Design Agency London, Website & App Development

Web design and development

We are IT company, which creates bespoke business-driven web solutions. We use our knowledge and expertise to design great web sites and apps that combine

Solid foundation with robust coding that provides the wide functionality
User-centered design with intuitive navigation that includes your visual identity and rich visualisation;
API or any other integration, such as synchronization of web and mobile solutions of your corporate DB;

Bespoke business solution

When we talk about bespoke business solutions, we mean tailor-made software that meets your business objectives and all your requirements. Like a suit, it is designed specifically according to your needs aimed to achieve your business goals. Our team study your business and listen to your ideas and desirable results, research your target audience and market with a purpose to design a web tool that perfectly fits your needs and achieves your goals. Besides, our web solution accommodates your particular preferences and fill the gaps presented in the off-the-shelf software products you used before. Fully customised to your business needs it significantly increase your productivity and efficiency.

Website design

Our professional web developers can build you a website that meets all the standards and your business requirements.

Half of the Internet consumption became completely mobile coming from mobile devices such as tablets and smartphones, and as a website owner, you should be ready to provide this category of users a mobile-friendly website. You can easily check if your web page is a mobile friendly with a Google tool if you have questions about the results of this test and how to improve your web design making it more mobile friendly our specialists can not only answer you and give expert advice but also improve your website.
When it comes to design or redesign of your website, its mobile-friendliness is one of our agency criteria that determines a well-designed internet site. We design your websites with structured data. This helps search engines to figure out what is your website about.

You can conduct a test to see if you have a structured data on your web page now and our digital agency is here to help you to decipher the results and point out if you need to improve something.

Finally, check your website markup validity to see whether it has any critical errors in programming.

Working with our web design agency, you don’t need to think of all these things because our agency provides you with a mobile-friendly, fast load, and valid website. Besides, our programmers can implement some tools that will help you to manage your website optimization for search engines to moving it to the top of the Google SERPs.

Websites vs Web apps

Sometimes, when you extend your brand online having a simple website isn’t enough to provide a good performance and then it comes to web app development. Unlike websites, web apps have a much more robust functionality and can process an unlimited amount of data due to a remote server. That is why web app can not only empower your customers with additional opportunities connected with your services providing greater user experience but also optimise your internal workflow creating one powerful program to operate your business data and meeting all the business objectives.

Web App Development

Our B2B agency combines business-driven time-tested practices for performance and user experience to make your project successful whatever your goal is. Whether you need a program that helps to increase your efficiency, improve internal communication, optimise management process and do so much more inside your company, or you want to design a user consumer app that doesn’t require to be downloaded by end-users but still deliver a great user experience on any platform and any screen, our team of web designers and developers can build for you a web solution that fits your needs.

What do we understand as a well-designed website/web app?

Responsive. No matter what screen your website/web app is loaded on it create a great user experience and works and looks equally well on any device.
Efficient. Your website/web app is a tool that supposed to perform its functions correctly, whether it is informative, e-commerce, booking or any other website or a web app that process a massive amount of data what it is about if not its functionality?
User-centered. Our digital agency ensures higher ROI focusing on real people and their needs. If your web solution is usable, attractive for your customers, and is easy-to-navigate than there are higher chances to retain them from looking for your competitors and transfer into your clients.
Reflecting your business. Your website is your online representative that should preserve your business visual identity via business logo design and implementation and reputation via high quality and performance. We know how this two aspects important for your business and focus on creating a website that reflects your business and meets all the quality standards.
SEO-friendly. When we design your web tool, we consider your future work on it and create a supportive environment for your SEO department to develop your website and optimise it for Google ranking system. Our web developers and designers also use the latest technologies to increase your site or app load time what also puts it higher in the search results.
Maintainable. Our agency offers you our services in your website/app maintenance and upgrade according to your growing demands, but we also can provide you a convenient content management system to manage your site anytime you want, editing its content and updating its information.

What makes us different

Starting looking for a web design agency, you most probably have checked several companies trying to find the one that fits your business most of all. And here we would like to present you some points you can benefit from working with us:

London-based in-house team of talented and skilled designers and developers always ready to help with expert advice and support even after our web development agency launches your web solution;

Breadth of knowledge and years of experience in web design and development that embraces multiple industries;
Guarantee of high-quality web solution that not only looks great but achieves your business goals;
Modern, responsive, and user-friendly design;
Agile process of development that ensure your will get the results you strive to.

Software Development Life Cycle

We use agile software development methods, and the process of development is pretty complex and iterative. It involves your constant participation and feedback what helps us achieve the results you are expecting and make improvements, change strategy, add functionality throughout the development life Cycle. The other advantage of agile methods is a combination of quick time to market and good quality. You can learn more about if you talk with our specialists, but here we would like to present you a sketchy map of our mobile development process.

Setting goals

At first, our team identifies your business objectives, and goals, determine how can we achieve them and what should be done to make your project not only working but efficient and popular among your customers. This phase includes a conversation between you and our project manager and market research, studying your business and customers.

Design

Our web designers help you to create a layout that combines visual attractiveness, user-friendliness, and intuitivity. We design a sitemap, wireframe, and sketches to demonstrate you the way your website or app is going to look like and perform. Our web design agency also works tightly with you to transfer your business identity implementing colours that associate with your company. We can help you to design your business logo and icons, or implement your existing company logo as far as it promotes your business brand and provide your customers with the assurance that visiting your website or app they will get your products/services.

Development and Testing

Our developers and designers cooperate coding a working web program with its core functionality and agreed design making it recognised with your business logo and intuitive with user-friendly navigation. Our agency QA team runs numerous tests to make sure that it meets all the modern standards. Step by step we add new features, change the layout and make improvements according to your evolving requirements conducting QA and UX tests with every new change to deliver you a well-designed and qualitative product in the end. Our agency programmers can also develop a CMS for you to be able to edit the web page content such as images, graphics, and text.

Your Own Project: Web Solution that Belongs to You

When you come to us with an innovative idea you don’t give it to us, but acquire your own team of experts who can bring your idea to live and deliver you its realisation. We strive to become your business partners who help you succeed. When our web design agency creates a web tool for you, it belongs to you from its idea to its code. Our team works with you in tight collaboration and thirsty for your feedback. Our web developers thrive to solve your business challenge and enhance your customer loyalty with our expertise and experience in web design services.

A/B and multivariate tests for internet sites

If you want to improve your conversion rates but you don’t know what do you need to improve on your website we can help you not only to identify your website’s weaknesses but redesign your website achieving better visitors engagement, experience, and retention. Our digital agency can offer you running A/B or multivariate tests which can significantly help you to optimise your website improving user satisfaction. Changing in small details such as changing of the position of the call to action button, or another colour pattern, or rearrangement of the content can bring you huge changes in results.

A/B Testing

A/B testing refers to the creation of two versions of a web page which are equally shown to your site visitors and comparison of their live traffic to see which of them appeal to your customers more. Our developers will track the way your customers interact with the page and help you to choose the most efficient version. It requires less traffic than a multivariate testing and suits those sites which have a few daily visitors. It quickly demonstrates how two or four variables can influence your site conversion rate.

Multivariate Testing

Multivariate testing has the same mechanism as it in A/B testing methods. Its distinctive feature is that it allows to compare a higher number of variables at the same time and reveal more information. It implies a test of multiple versions of the page splitting its website traffic between them. In this case, it is essential to have a substantial daily traffic to run the test. Otherwise, it will take too much time to reveal the results. But all in all, it is much more powerful as it allows you to track not a single change influence on your website efficiency but a whole combination of changes choosing the one that suits you more.

Web Design Agency: Creative Websites, Strong Online Presence, and Engaged End-users